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JCC: The Cultural Equity Company

What is Cultural Equity?

At JCC, “cultural equity” occurs when different ethnocultural groups (and their individual members) are included in society in ways that allow for the full participation of all. We define “culture” primarily as identifying group specifics, based on language, religion, race, and ethnicity. It can be practiced in organizations, communities, countries, and internationally.

At JCC, cultural equity is a win-win position that benefits society at large. It is not a group-against-group polarizing or inherently anti-mainstream pursuit. The goal is for all the thrive both individually and collectively. It implies the opposite of a them-versus-us perspective. Whereas the basic equality of all members of humanity is a given, cultural equity reflects an understanding of the reality of social disparities between groups. Rather than one-size-fits-all solutions, it calls for nuanced ways to redress such inter-group imbalances. This requires a deep understanding of the issues and the ability to credibly and impartially negotiate a pluralist future. At JCC, we are experts at making this operational.

Through training, teaching, publishing, advocacy, coaching, public speaking, and community organizing, JJC helps build “ecological” relations between traditional cultural groups. Through its unique approach, JCC helps created peaceful, dynamic, and prosperous relations between ethnocultural groups and their members. (Gregory Paul Meyjes, principal)